NIKE ENDORSEMENT SOCCER SHOOT
THEME | NIKE
TECHNIQUE | ADVERTISEMENT
For this project, I had to take my pictures in a way that the brand I was “advertising” for (Nike) stood out in each picture. I also had to capture a mood that fit what Nike stands for and therefore appeal to the audience who would be shopping for their products. To do this, I took pictures with simple backgrounds so that the Nike swoosh, in the foreground, stood out. I had Jackie (my model for this shoot) portray a “game-face” so that the pictures had a serious element to them. I shot in a direction with the sun for most of the pictures, so that the lighting was bright and natural. For one picture, I used a bokeh technique to help blur-out the background by shooting against the sun. It created a light border around my subject, which I felt fit really well with that particular picture. In Photoshop, I adjusted brightness, color, and contrast to create a better visual appeal.
TECHNIQUE | ADVERTISEMENT
For this project, I had to take my pictures in a way that the brand I was “advertising” for (Nike) stood out in each picture. I also had to capture a mood that fit what Nike stands for and therefore appeal to the audience who would be shopping for their products. To do this, I took pictures with simple backgrounds so that the Nike swoosh, in the foreground, stood out. I had Jackie (my model for this shoot) portray a “game-face” so that the pictures had a serious element to them. I shot in a direction with the sun for most of the pictures, so that the lighting was bright and natural. For one picture, I used a bokeh technique to help blur-out the background by shooting against the sun. It created a light border around my subject, which I felt fit really well with that particular picture. In Photoshop, I adjusted brightness, color, and contrast to create a better visual appeal.